Audi has huge ambitions in the EV space. And it all starts with one car. Our global launch campaign for the e-tron, Audi's first fully-electric vehicle, was ultimately adopted by more than eighty markets around the world.
↓
And back in San Francisco, we reimagined the service station for the electric era with a pop-up experience timed to coincide with e-tron's unveiling. The entire experience ran on social currency. Guest were able to “purchase” snacks catered by State Bird Provisions by posting on Facebook.
